Leads
“The ritual of casual carpooling, in which thousands of East Bay commuters join up with strangers each weekday for swifter trips across the Bay Bridge, thrives thanks to its essential quid pro quo.”
This is an example of a summary lead. In the quote above, that’s in the Bay Bridge carpool toll promises shift in ride-sharing economy article, summarizes the fact the article is going to be about how people commute this people they hardly talk to so they can get across the Bay Bridge with out money. It then it explains later in the article how all of those people who commute will have to pay for their bridge toll like everyone else. It answers the who, where, and why they carpool.
An example of a feature lead is in the Glitch Games article. It says, “VANCOUVER, British Columbia — In one important sense, these Winter Olympics never had a chance.” This statements makes the reader extremely curious about what the author has to say next making them read more of the article so see why the winter olympics didn’t have the chance that the writer speaks of. The snapshot in the cover of the article and bold headline attracts the eye of the reader as well. In the head line is answers the where, when, and what but is otherwise unanswered to leave the reader at a cliffhanger.
